External-Internal Factors Paper

There are m each internal and external factors that can affect how a problem is developed and maintained. virago. com has been molded from many of these factors that exist deep down their caper and their macroenvironment. Macroenvironment is defined as the most general elements in the external environment that potentially influence strategic decisions (Bateman & Snell, 2009). Internal business factors can acknowledge vernal entrants, buyers, suppliers, rivals, substitutes and complements, and the competitive environment Amazon is faced with.The macroenvironment introduces the economy, technology, laws and politics, demographics, and social values that may affect Amazons progress as a leading, online retail provider. In planning their business, Amazon had to outlet into account all internal and external factors to avoid catastrophic troubles while beginning their company. The same concept holds true, all the same today. Internal and external factors affect the planning, organi zing, leading, and controlling (four functions of management) functions of management involved in the successful and continual growth of Amazons company.Their company began as a planned rival to Google and Microsoft, for lead in the online retail industry. With their original focus, Amazon used four different key values to help their business off-the-ground, and mollify focused on their personalized progress. Their ability to zone-in on customers, dynamic pricing, personalized good, and brand variety was their plan for success (Amazon, 2011). It became a primary goal for Amazon to make their customers online shopping experience easier and more enjoyable while supplying dynamic pricing options and the convenience of a one-stop retail ordering system.The business amaze of Amazon included selling books, compact discs, movies, electronics, and games. Currently, Amazon has the largest online retail selection because it extends its inventory out to offer home goods, clothing, food, aut omotive, and jewelry harvests (Amazon, 2011). Amazons website is specifically designed for e-commerce. The features are consumer-friendly and guide the customer through product listings that rival any major department store. Their website allows the recommendation of future product purchases based on consumer shopping/browsing history saved through their advanced customer relationship management (CRM) system.Amazons initial desire was to prevent the add up consumer from needing to leave the comfort of their own home to accomplish their normal and continual shopping needs. This desire tracks to be the driving-point for Amazons foundation. Amazon has organized their homophile resources to provide personalized customer service that readily matches other online retailers. Amazon does not offer in-store customer-service because they are an online business entity however, they do offer e-mail, phone, and online live-chat customer service support.To enhance Amazons website structure, t here was need for more consumer options than rival competitors that supported the customer better. Amazon provides other services to include developer, advertising, and self-publishing services. Developer services allow Amazon to use the new idea of incorporating human intelligence tasks into their companys services, now Amazon is better able to provide for their consumers and their consumers business needs. Advertising services enable web developers the use of Amazons advertisements on their own websites, for easier customer fulfillment capabilities.Self-publishing services allow on-demand publishing for any novice-to-intermediate non-published authors to display their written content publicly for sale on Amazon. com. To fulfill shipping requirements on retail goods sold, Amazon had to build more than four trillion warehouses to prevent large amounts of backorders (Amazon, 2011). For dynamic pricing, Amazon conducted real-time price tests to measure out customer responses and adju st prices accordingly for better customer satisfaction.Amazon encourages new retail seller affiliates to sell on their marketplace to expand the purchase options and avenues for its customers. Amazon has remained the leading e-retail provider for the entire world since early 2009 (Stores Magazine, 2010). Amazon hasnt been affected by new entrants into the retail industry as much as a smaller retail company could. Although new companies do take a slight portion of the industry, Amazon has yet to be financially scathed in a troubling way.In addition to sales, Amazon also provides company support to disaster relief, tools for non profit organizations, and grants for non profit author and publisher groups. This allows the public community to see and understand that Amazon does care for its customers in the furthest thought of the word. Additionally, Amazon is proud to be a business party involved in environmentally aware programs that discern Amazon as an eco-friendly company, by enac ting a Frustration-Free packaging model.This makes products easier to open because it uses 100% recyclable cardboard packaging and the product remains the same, just in streamlined packaging (Amazon, 2011). Amazon does its best to redeem personalized service to their customers. The Recommendations feature on their website tracks the purchases each customer makes, so on the next visit to Amazon. com they can see similar products based on previous purchases. Amazon also sends personalized e-mails to customers informing them on new items that fall into their recommended categories.When concerning pricing and branding, Amazon places online customer valued selections, convenience, and good services supra pricing (Amazon, 2011). Amazon has instituted several controls to ensure a complex, yet user-friendly website and business. They have supplied their website with enough graphical descriptions and pictures of purchasable goods to ensure more accurate product purchases. By designing a mor e convenient one-click ordering system, the need to re-enter customer payment information had been eliminated.Amazon takes studious care in the ethics, legal, and security issues of their customers. By limiting the amount of internal and external parties that have access to personal customer account information, stating their legal responsibilities for quality of merchandise sold, and educating consumer patrons on security measures, Amazon can better protect Internet purchase transactions. Amazon has expanded to include tools on their website to further assist intermediate consumers. Tools much(prenominal) as the Simple Storage Service (S3), the Elastic Compute Cloud (EC2), and the Mechanical Turk.With the establishment of these services, Amazon can revolutionize their productivity of their storage space, touch on power, and non-automated web services by lending space and processing power in their network. This allows Amazon to store, manage, and collect other businesses data and information, on their daily business processes and human intelligence tasks, and Amazon takes a percentage of the profit (Amazon, 2011). Whether buying services or goods through Amazon, this combined market strategy allows Amazon to continue to excel at retail leadership and control.ReferencesAmazon (2011). Amazon. Retrieved from http//www. amazon. com/ Amazon (2011). Amazon and our planet. Retrieved from http//www. amazon. com/b/ref=gw_m_b_corpres? ie=UTF8&node=13786321 Bateman, T. S. , & Snell, S. A. (2009). Management Leading and collaborating in a competitive world (8th ed. ). Chapter 1 Managing. Retrieved from https//portal. phoenix. edu/ schoolroom/coursematerials/mgt_330/20110425/. Bateman, T. S. , & Snell, S. A. (2009). Management Leading and collaborating in a competitive world (8th ed. ). Chapter 2 The External Environment and Organizational Culture. Retrieved from https//portal. phoenix. edu/classroom/coursematerials/mgt_330/20110425/.